The Service department had multiple vendors with their own disparate reporting. Needed a unified in-house system — Service partner compensation was based on this data.
About
Asian-born, European-raised, Diaspora-Somali. 10+ years consulting across 12 EU countries — engineering data pipelines, building self-service BI platforms, leading Agile delivery, and advising at executive level. Based in Stockholm, fully remote preferred.
More about me →Services
The Backend Magic
Pipelines, models, orchestration, CI/CD. Building the invisible systems that make data usable — source to serving layer.
Making Data Actionable
Self-service BI platforms, KPI design, dashboards, and advanced analytics that teams actually use.
Plan, Prepare, Thrive
Modernisation roadmaps, governance frameworks, Agile delivery coaching, and capability building.
Select Projects
The Service department had multiple vendors with their own disparate reporting. Needed a unified in-house system — Service partner compensation was based on this data.
Unifying and automating reporting across all business lines and subsidiaries globally. Multi-country delivery team spanning Sweden and India.
Set up a new AI and Predictive Analytics Prototyping Unit from scratch. Coordinated disparate efforts across all team leads to build a cohesive implementation plan.
Significant discrepancies in reporting from different standards used by regions and departments — rendering much of the reporting inaccurate and complicating management decisions.
Map dependencies from years of patchwork fixes to support cloud migration. Understand criticalities and risk before decommissioning the existing physical environment.
C-Suite required a cockpit-view reporting system. Each department and region had its own definitions — no unified view of performance across regions.
Run syndicated employer branding research projects across EMEA for Universum's global analytics practice, producing insights that drove employer brand strategy for major multinationals.
Built and deployed production-ready analytical reporting solutions and supported self-service BI adoption within one of the world's largest reinsurance groups.
Run a touchpoint analysis from multiple data sources to optimise recruitment messaging across all DB Schenker recruitment channels in Germany and the Netherlands.
Improve the recruitment (user) experience by redesigning the end-to-end process for Lidl Hellas and Cyprus, and establishing measurable KPIs to track progress.
Early-stage food startup needed analytical foundations built from scratch — from data pipelines to production-ready dashboards — to support rapid operational decision-making.
Analytics SaaS platform needed product and data analytics support to understand user behaviour, develop KPIs, and build new data models that could feed into product decisions.
Early consulting work spanning multiple client engagements — building the cross-functional foundation that would later define a decade of data and analytics consulting across Europe.
Social Proof
"Having an AJ in your team is in my opinion a must if you need change and a constant focus on doing better... A consultant with a pleasant personality, who is knowledgeable, but still driven to learn every day, is well spoken, feels highly responsible for the task at hand and gives >100% every time."
"He dives into new scenarios with curiosity and a willingness to connect and bridge people and solutions. He is proactive and solution oriented and a very nice person to work with. The client business sponsor expressed it like: 'who is that guy? Why haven't we seen more of him, he is brilliant.'"
"AJ Rabi excellently performed the job and had a pragmatic and pedagogical appearance. He was also very easy to work with and had a very professional approach."
"AJ is a highly skilled Scrum Master and possesses rhetorical, analytical, and comprehending skills on a very high level. During the whole period, AJ has been a go-to person with all my problems, both when it comes to understanding a task and for actual problem solving."
"I have worked with A Jama Rabi for about a year, and he has been a pillar of strength since day one. When he was joining the team as a Scrum master, he introduced structure and calm to the group."
Documentation
Contact
Have a data challenge, a BI project, bots to build, or just want to explore if there's a fit? I respond to all serious enquiries within 48 hours.